Built over a decade ago, the extensive renovation of the flagship store for Boston-based Fresh provides the Back Bay location with a renewed presence in keeping with the brand’s worldwide growth and success. The store’s crisp palette of whites and grays provides a striking contrast to its upscale neighbors and an elegant backdrop to showcase its collection of sophisticated cosmetics, fragrances, and skincare products.
With white-tiled walls and elegant fixtures, the locally based chain’s recently renovated Back Bay outpost soothes like a Victorian powder room.
The product displays are neatly arranged on a gray-white shelf attached to the wall with light highlights that make the product look attractive. The white island table in the center is also used for displaying products and the bottom for keeping stock. The large round white pendant lights lit up the entire shop apart from the spotlights.