Korean beauty giant, Innisfree, selected Mapos to design a one-of-a-kind New York experience for their new location in Midtown Manhattan.
The primary challenge was to effectively convey the natural and light feel of the world’s leading K-Beauty brand while embracing the context of New York City, a place known for the juxtapositions of glamour, grittiness, bright lights, and scaffolding.
Mapos took the theme of “The Island” to be a central organizing theme of the store.
The lighting floating above The Island is a cluster of 35 randomly placed and sized spheres, inspired by the brand’s images of bubbles rising up through volcanic water.
While the lower half of the scaffold is entirely dedicated to Innisfree’s bright and colorful product offering, the upper portion becomes a deconstructed plant wall and abstracted cityscape.
The crow’s nest view back to the street becomes a fitting and dramatic end to a journey through this new and exciting space, like a satisfying view from the top of the island.