With a new location perfectly situated between the new Whitney Museum and the Standard Hotel in New York City’s fashionable Meatpacking District, the founders of Caudalie knew they had a location that demanded something more than the typical retail shop.
For this special location facing the Highline, Caudalie once again selected Mapos to design their new space.
The ambitious strategy was to devise a design forward space that is more than just a store. Through creative programming, we merged the idea of a boutique, a spa and treatment center, and a café and wine bar concept into an ultra-compact example of the future of retail experience, where luxury retail and hospitality merge into a cohesive, brand-driven experience.
The future of brick and mortar retail must evolve to be as much about a unique experience as it is about buying products, which we all know can now be done online.
Experience was a fundamental element that we temporarily lost during the “big box” obsession of the last century. With the opening of its new location in the Meatpacking District, Caudalie has expressed their commitment to bringing a true experience back to brick and mortar retail.
Open to the public, the wine bar space is small and a bit hidden by design, intended to be a valued secret for those in know.
This retreat from the regular bombast of the Meatpacking scene will also serve as a cool down space for Spa guests.