Designed for Fresh, a high-end bath and beauty brand, this global retail store program captures the spirit of the brand’s products in a clean, architecturally distinctive environment. Each retail space is organized around a perimeter of custom cabinetry and center tables that allow for product demonstrations and showcasing the rich detail of the product’s packaging. From the initial launch of the Fresh brand in 1995 until 2011, H+A developed all design aspects of the company’s built environment, including its international network of 20+ stores, custom furniture and fixtures, and a variety of department store installations. In addition to the integration of sustainable design principles into all aspects of design, each Fresh location around the world is unique, reflecting the character of its surroundings and the clean, contemporary spirit of its product lines.
Fresh | Los Angeles
The Fresh Store in Los Angeles is designed with a more modern minimalist concept with black and white monochrome colors. Display shelves and white display tables with a minimalist design highlight the products being sold with the support of beautiful lights. The cashier section as the center of attention of the room is given a dark color with elegant wood materials but still minimalist and modern in accordance with the fashionable Los Angeles area.
Fresh | New York City
New York’s smaller Fresh Store is in a corner of a New York city shop. The exterior is kept simple with exotic exposed bricks and an iconic edited sign at the top of the entrance and glass windows. The existing classic shophouse makes the design adapt to the existing conditions by maintaining the construction and making the interior more attractive. The play of light from the lights that highlight the product is able to create an implicitly elegant impression.
Fresh | London
The Fresh Store in London exudes grandeur and elegance in simplicity. The exterior of the panel is in black tones that show an elegant and majestic image combined with the iconic signboard in contrasting colors. The interior has a softer atmosphere with beautiful spotlights reflecting off the marble and tile walls.
Fresh | Paris
Fresh in the city of fashion, Paris has a very interesting and unique shop, adjusting to the image of a very busy fashion city while still prioritizing a simple but elegant concept. The combination of black and white which is beautifully arranged makes the shop comfortable for visitors.